* Create an immediately recognizable brand for Sickle Cell through events and products that 
  educate and activate people to make a difference.

* Raise awareness about Sickle Cell by helping people understand the impact on survivors, their
  loved ones and the society at large through Sickle Cell stories and speaking forums.

* Help people living with Sickle Cell become more informed and inspired around new therapies,
  sciences and alternative choices that have the potential to improve their quality of life.